Social Listening
For this assignment, the company I chose to analyze is Cider, a fashion brand with the instagram handle @shopcider. This brand started out with a lot of traction on the internet due to its wide range of unique products that cater to an audience of young women who want to dress in a certain fashion. I originally liked and supported this brand because the styles were some I’d never seen before at such a low price point. But upon ordering products from their store, and the reviews reflect this, the quality is cheap and is very clearly fast fashion. The clothes have the quality to only be worn once before being thrown away. The value proposition of this company is easily available fashion for any occasion, blending different cultures in their product line, and as is said on the website, “Everyday statement pieces for everyone, everywhere, in every mood. People originally received Cider with excitement and intrigue, but quickly realized that it’s fast fashion with poor quality garments.